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Smith and
Emshwiller are the two Wall Street Journal reporters who broke the story
of accounting shenanigans at Enron during October 2001. This is their account,
focusing primarily on the intensive 24 days of disclosures that sealed the
company's fate.
The book is
divided into five parts. The first two are the most gripping. Part One focuses
on the authors' work as journalists during the Summer of 2001 when Enron's CEO Skilling
resigns and they have the first inklings that something might be amiss. Tension
builds as the two piece together what is going on within Enron, all the time
trying to not tip their hand to Enron management or journalists at competing
newspapers.
Part Two covers
the 24 days when Smith and Emshwiller start breaking stories. The stories
attract new informants ... that lead to more stories. Soon other newspapers get
involved, and our two journalists scramble to avoid being "scooped" on the
latest revelations. Part Two closes with Enron facing the stark choice of either
being acquired or filing for Chapter 11 protection.
Be forewarned.
This is not a book about Enron. It is a from-the-trenches book on investigative
journalism. If the authors were investigating scandal in the Catholic Church, it
wouldn't make much difference. Smith and Emshwiller tell a tale of unnamed
informants, plenty of spadework ... and more than a little luck. We learn about
newspaper deadlines, coveted front-page space, and byline etiquette. We have
front-row seats for how top-notch journalists pursue a story.
For the authors,
breaking the Enron story was a major career achievement. Their book speaks as
much to fellow journalists as it does to general readers. The authors are careful to
allocate credit between themselves and other reporters. We learn which of them
was primarily responsible for writing each and every breaking article. On the
book's cover, Smith's name appears before Emshwiller's, but they let us know this was decided by a coin flip. Reading this book, you are in the
journalists' world, where recognition is the currency.
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The last three
parts (about the last third of the book) are not as gripping as the first two.
Now the Enron story is broken wide open, and it is largely a frenetic mopping-up
action for the authors and numerous other journalists. We learn about the failed
merger with Dynergy and the descent into bankruptcy. The book then turns to the
aftermath. At this point, the story starts to get disjointed. The authors
continue describing events in the chronology that they wrote about them as
opposed to the chronology in which they actually occurred. We read about the
California energy crisis after reading about the Enron bankruptcy. The
authors only compiled detailed biographies of key players after the bankruptcy,
so we get background information on Lay, Skilling and Fastow now, only when the
story of their antics is almost concluded.
In the closing
chapters, the book doesn't build to a climax. Rather, it starts to fade.
Individual chapters are very strong. In particular, chapters on Baxter's death
and the trial of Arthur Anderson offer the most informative accounts I have read
anywhere. However, as the book nears its end, the tension of the earlier
chapters is absent.
In summary, this
book is different from others on Enron, which start with the early history of
Enron and then proceed inexorably through time. This book tosses you right into
the middle of the story, and fleshes out details as the journalist authors
discover them. A lot of history, including the formation of Enron, the
international debacles, president Kinder's fall from grace, and Sherron Watkins'
"whistle blowing" receive little mention. The focus is on the accounting
scandals the authors uncovered, how they uncovered them, and the aftermath.
If you read one
book on Enron, it probably shouldn't be this one. If you read two, then consider
making this one of them. It offers a unique perspective. Also, the authors are
good writers. Their story offers engrossing reading, especially for the first
two thirds of the book.
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