Capital Market Campaigning

<body stylesrc="../_private/template_title.htm" topmargin="10" leftmargin="10" bgcolor="#FFFFFF" link="#333366" vlink="#000000" alink="#000000"> <div align="left"> <table border="0" cellspacing="0" style="border-collapse: collapse" bordercolor="#111111" width="100%" cellpadding="0" id="table4"> <tr> <td width="780" align="center"> <div align="center"> <table border="0" cellpadding="5" cellspacing="0" height="206" style="border-collapse: collapse" bordercolor="#111111" width="100%" id="table5"> <tr> <td align="right" height="198" width="1%"> <p align="left"> <img border="0" src="../images/book_waygood_steve_(2006).gif" width="136" height="200"></td> <td valign="top" align="left" height="198"> <table border="0" cellspacing="1" style="border-collapse: collapse" bordercolor="#111111" cellpadding="0" id="table6"> <tr> <td colspan="3" width="0%"> <p class="book_title">Capital Market Campaigning</td> </tr> <tr> <td width="1%" class="book_details_tags" valign="top" height="16" align="left"> <img border="0" src="../images/blank_2x2.gif" width="2" height="2"><img border="0" src="../images/blank_2x2.gif" width="2" height="2"></td> <td width="52%" class="book_details_tags" valign="top" height="144" align="left" rowspan="9"> <map name="FPMap6"> <area href="../main/ratings.htm" shape="rect" coords="73, 0, 164, 33"> </map> <img border="0" src="../images_title/waygoo46.gif" usemap="#FPMap6" width="187" height="158"></td> <td class="book_details" height="112" align="center" width="50%" rowspan="7"> <map name="FPMap5"> <area target="_top" href="http://www.riskbook.com/link_topic/best_of_2006.htm" shape="rect" coords="0, 0, 124, 108"> </map> <img border="0" src="../images/best_of_award_2006.gif" width="125" height="109" usemap="#FPMap5"></td> </tr> <tr> <td width="1%" class="book_details_tags" valign="top" height="16" align="left"> </td> </tr> <tr> <td width="1%" class="book_details_tags" valign="top" height="16" align="left"> </td> </tr> <tr> <td width="1%" class="book_details_tags" valign="top" height="16" align="left"> </td> </tr> <tr> <td width="1%" class="book_details_tags" valign="top" height="16" align="left"> </td> </tr> <tr> <td width="1%" class="book_details_tags" valign="top" height="16" align="left"> </td> </tr> <tr> <td width="1%" class="book_details_tags" valign="top" height="16" align="left"> </td> </tr> <tr> <td width="1%" class="book_details_tags" valign="top" height="16" align="left"> </td> <td class="book_details" height="32" align="center" width="50%" rowspan="2"> </td> </tr> <tr> <td width="1%" class="book_details_tags" valign="top" height="16" align="left"> </td> </tr> </table> </td> </tr> </table> </div> <table border="0" cellpadding="10" cellspacing="0" style="border-collapse: collapse" bordercolor="#111111" width="468" id="table7"> <tr> <td> <script type="text/javascript"></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </td></tr> </table> <table border="0" cellpadding="5" cellspacing="0" style="border-collapse: collapse" bordercolor="#111111" width="100%" id="table8"> <tr> <td width="50%" valign="top"> <p align="left" class="body_expanded"><strong style="font-weight: 400">Non-Government Organizations (NGOs) like Greenpeace and Friends of the Earth are increasingly turning to capital market campaigning to influence the behavior of corporations on social and environmental issues. Campaigns focus on damaging the reputation of a target company to drive up its cost of finance, or they may try to directly influence a corporation through the exercise of shareholder rights. </strong></p> <p align="left" class="body_expanded"><strong style="font-weight: 400">This timely book takes a comprehensive look at capital campaigning, with an emphasis on activities in the United Kingdom. It develops a model for the various strategies and alliances NGOs employ. It looks at the recent history of capital campaigning. It explores the risks faced by corporations and assesses which NGO techniques tend to be most successful. It also delves into some interesting case studies.</strong></p> </td> <td width="50%" valign="top" class="body" rowspan="2"> <table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse" bordercolor="#111111" width="100%" id="table9"> <tr> <td width="100%" bgcolor="#333366"> <p class="header_yellow" align="center">Contents</td> </tr> <tr> <td width="100%" class="explanatory_text"> <table border="1" cellpadding="0" cellspacing="5" style="border-collapse: collapse" bordercolor="#CCCCFF" bgcolor="#CCCCFF" width="100%" id="table10"> <tr> <td class="contents_expanded"> <p class="contents_expanded" style="margin-top: 14px">1. Setting the Scene </p> <p class="contents_expanded">2. Background </p> <p class="contents_expanded">3. NGO Capital Market Campaign Strategy </p> <p class="contents_expanded">4. The History of Capital-market campaigns </p> <p class="contents_expanded">5. Case Studies </p> <p class="contents_expanded">6. Analysis and Questions </p> <p class="contents_expanded">7. Conclusion </p> <p class="contents_expanded">Appendix 1: The NGO CM Intervention Chronology </p> <p class="contents_expanded">Appendix 2: The Collevecchio Declaration </p> <p class="contents_expanded" style="margin-top: 14px">Appendix 3: The “Equator Principles” </td> </tr> </table> </td> </tr> </table> <p align="left" class="body_expanded"><strong style="font-weight: 400">The book is sophisticated, informative and very well written. I recommend it for anyone who works for a corporation or NGO that may become involved in a capital market campaign. Its scholarly style and careful citation of the literature will also make it invaluable for academics. This is a wonderful book. </strong><strong> [November 18, 2006]</strong></p> <p align="center" class="body"> </p> </td> </tr> <tr> <td width="50%" valign="bottom"> <table border="0" style="border-collapse: collapse" width="100%" cellpadding="0" id="table11" bgcolor="#FFFFFF"> <tr> <td colspan="2" height="12"> <p style="margin-top: 0"> </td> </tr> <tr> <td align="right"> <p align="left" style="margin-bottom: 2px"> <a target="_top" href="http://www.riskexpertise.com/link/advertising.htm"> <font size="1" color="#000000" face="Arial">Ads by Contingency Analysis.</font></a></td> <td align="left"> <p align="right" style="margin-bottom: 2px"> <a target="_top" href="http://www.riskexpertise.com/link/advertising.htm"> <font size="1" color="#000000" face="Arial">Advertise on this site.</font></a></td> </tr> <tr> <td align="center" colspan="2">  <iframe src="http://servedbyadbutler.com/adserve/;ID=147917;size=300x235;setID=94524;type=iframe" allowtransparency="true" background-color="transparent" style="margin: 0px; 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