Non-Government Organizations (NGOs) like Greenpeace and Friends of the Earth are increasingly turning to capital market campaigning to influence the behavior of corporations on social and environmental issues. Campaigns focus on damaging the reputation of a target company to drive up its cost of finance, or they may try to directly influence a corporation through the exercise of shareholder rights.

This timely book takes a comprehensive look at capital campaigning, with an emphasis on activities in the United Kingdom. It develops a model for the various strategies and alliances NGOs employ. It looks at the recent history of capital campaigning. It explores the risks faced by corporations and assesses which NGO techniques tend to be most successful. It also delves into some interesting case studies.